... equation modelling and multigroup analysis were used to investigate the effect of airline brand image and perceived value on the loyalty of passengers using full-service and low-cost carriers. Findings For both airline types, airline brand image had a significant and positive effect on passenger perceived...

... to examine the relationship between activities, dimensions and multigroup analysis to estimate potential significant differences in group-specific parameters, which are not often used in destination analysis, ensuring rigor in the data analysis and model. The number and type of activities practiced moderate...