Keywords: Muslim pilgrims
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Forming destination loyalty in pilgrimage tourism: its antecedents, including tour guides’ professional competencies, memorable pilgrimage experiences, brand identification, and brand love

Jinsoo Hwang, Mohammadsadegh Omidvar, Noman Sahito, Taeuk Kim
Journal: Tourism Review
Tourism Review 1–20.
https://doi.org/10.1108/TR-07-2025-0768
Published: 07 May 2026
... 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Muslim pilgrims Tour guide Professional competency Memorable pilgrimage experiences Destination brand love Destination loyalty 穆斯林朝圣者 导游 专业能力 难忘的朝圣体验 目的地品牌热爱 目的地忠诚度 Peregrinos...
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