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Keywords: Negative tourism rumors
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (2): 408–427.
Published: 22 August 2023
... in enhancing PIA. Sympathy and PIA had a mediating effect on the relationship between rumor correction and UOCB. Practical implications This study helps to identify the different advantages of rumor correctors and provides insights to prevent the deterioration of negative tourism rumors or even reverse...
