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Keywords: OTA
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Journal Articles
The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1024–1042.
Published: 14 June 2021
...Saddam Abdullah; Philippe Van Cauwenberge; Heidi Vander Bauwhede; Peter O’Connor Purpose This study aims to assess if the benefits outweigh the costs of participation in online travel agencies (OTAs) such as Booking.com. Design/methodology/approach A two-step system generalised method of moments...
Journal Articles
Hotels that most rely on Booking.com – online travel agencies (OTAs) and hotel distribution channels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2018) 73 (4): 465–479.
Published: 13 July 2018
... the capabilities of big data in the hospitality industry research, and with a simple ratio, this study counteracts the lack of public data on hotel sales through Booking.com. This new approach could be extended to the analysis of other online travel agencies (OTAs), which use similar review systems. To estimate...
