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Keywords: Overall image
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Journal Articles
Do tourists’ emotional experiences influence images and intentions in yoga tourism?
Available to Purchase
Journal:
Tourism Review
Tourism Review (2019) 74 (3): 646–665.
Published: 02 May 2019
...Pramod Sharma; Jogendra Kumar Nayak Purpose The purpose of this study is to investigate the influence of tourists’ emotional experiences on predicting behavioral intentions via cognitive, affective and overall image in yoga tourism. Design/methodology/approach This study was conducted using...
