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Keywords: Perceived interactivity
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Journal Articles
Tourism Review (2026) 81 (2): 908–930.
Published: 06 August 2025
... are mediated by their flow experience, in offline industrial tourism servicescapes than in online servicescapes. The stronger the perceived interactivity is, the stronger the mediating effect of the flow experience is, and the more likely visitors are to generate purchase intentions. These findings enrich flow...
Journal Articles

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