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Keywords: Peripheral route
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (3): 614–638.
Published: 22 February 2020
... or obtaining information (i.e. central or peripheral routes) were also examined. Design/methodology/approach A theoretical model was developed and tested using partial least squares structural equation modeling (PLS-SEM). Moderating effects of central and peripheral routes were tested using PLS multi-group...
