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Keywords: Personalised pricing
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Journal Articles
Pilar Talón-Ballestero, Lydia González-Serrano, Teresa Villacé-Molinero, Giampaolo Viglia, Won Seok Seo
Journal:
Tourism Review
Tourism Review 1–25.
Published: 28 May 2026
...Pilar Talón-Ballestero; Lydia González-Serrano; Teresa Villacé-Molinero; Giampaolo Viglia; Won Seok Seo Purpose This study aims to conceptualise relational pricing in hospitality and examine its positioning within personalised pricing approaches, distinguishing it from demand-driven models...
