Keywords: Place branding
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Journal Articles
Tourism Review (2011) 66 (3): 14–24.
Published: 20 September 2011
... on the role of identity and image, and on co‐creation as a planning and engagement tool (Abratt and Shee, 1989 ; Moilanen and Rainisto, 2009). This section focuses on the concept of place branding, in this case a nation. What is a brand? What is special about branding places? Is branding a nation...

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