...Diana Dryglas; Adrian Lubowiecki-Vikuk Purpose The purpose of this paper is to identify Poland’s image as a medical tourism destination (MTD). Design/methodology/approach Survey data were collected from 282 German and British medical tourists, using a self-administered questionnaire...

.... To identify destination leadership, the method – adapted from an axiological analysis of regional development participants – is used and verified in rural, coastal and mountain destinations in Poland. An in-depth analysis of stakeholders representing the public, private and non-profit sectors is conducted...

...Grzegorz Golembski Expansion of large international hotel chains into the Polish hospitality market has radically changed hotel management practices in Poland. The article investigates the impact of these changes on hotels’ economic performance. This impact is assessed by monitoring changes...