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Keywords: Price sensitivity
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (1): 255–276.
Published: 17 April 2020
... and CL. SPVs have a significant and positive impact on CS as well. Moreover, the study also finds that collectivism has a strong positive effect on CP. Price sensitivity negatively moderates the relationship among CP, CPV, CS and CL. Research limitations/implications The generalizability of the current...
