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Keywords: Prices
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Journal Articles
Price determinants of individual hotels: evidence from Milan
Available to Purchase
Journal:
Tourism Review
Tourism Review (2011) 66 (4): 18–29.
Published: 22 November 2011
... (advantage) in the strategic positioning (what). Inside the determinants, the results suggest the importance of a broad commercial policy, able to differentiate the served targets, in order to optimise occupancy and, if possible, prices. Originality/value The paper suggests the usefulness of taking...
