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Keywords: Pricing strategies
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Journal Articles
Journal:
Tourism Review
Tourism Review (2017) 72 (2): 184–208.
Published: 19 June 2017
...Albert A. Barreda; Sandra Zubieta; Han Chen; Marina Cassilha; Yoshimasa Kageyama Purpose This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach The present project examines the host regions...
