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Keywords: Principal component analysis
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Journal Articles
Measuring destination image an approach by an attribute‐based analysis
Available to Purchase
Journal:
Tourism Review
Tourism Review (2001) 56 (1-2): 13–22.
Published: 01 January 2001
...: it deals with the assessment of attribute‐based destination image of sun and beach resorts on the Spanish Mediterranean coast. The aim and contribution of the paper are to provide an example of one methodological procedure for measurement of destination image (the Principal Component Analysis) which allows...
