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Keywords: Process mechanism
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Journal Articles
How B&B experience affects customer value cocreation under the social servicescape: an emotional psychological perspective
Available to Purchase
Journal:
Tourism Review
Tourism Review (2023) 78 (1): 72–88.
Published: 02 November 2022
... not delve into the emotional mechanisms underlying the impact of experiences on VCC. Importantly, less research has focused on the process of B&B services, which is highly connected to social interactions and local emotion. Therefore, it is urgent to explore the process mechanism of the impact of B...
