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Keywords: Profitability
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Journal Articles
The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1024–1042.
Published: 14 June 2021
... is associated with higher profitability, with this effect more economically important and pronounced for smaller hotel properties. Research limitations/implications The study provides a broadly applicable empirical model to assess the impact of platform participation on the financial performance of tourism...
