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Keywords: Psychological reactance theory
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Journal Articles
The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors
Available to Purchase
Journal:
Tourism Review
Tourism Review (2024) 79 (4): 903–922.
Published: 21 August 2023
... tourists’ reactance against prompts for behavioral persuasion. Moreover, it is also important to adapt humorous prompts to changes in environmental quality in a timely manner. Originality/value Based on psychological reactance theory, the research confirmed the dominant effect of humorous prompts by using...
