... intentions. Design/methodology/approach Based on the flow experience theory, three situational experiments were used to compare industrial visitors’ purchase intentions in online and offline servicescapes. Findings The empirical results show that visitors have stronger purchase intentions, which...

...). However, there have been limited studies examining the moderating effects of inertia on the formation of purchase intentions concerning TPB constructs. By taking a step forward in investigating the moderating effects of inertia, the outcomes are expected to offer travel providers a better understanding...