...Long‐Yi Lin; Ching‐Yuh Lu Purpose The main purpose of this study is to investigate the influence of corporate image and relationship marketing on trust, the impact of trust on consumer purchase intention, and the moderating effects of word‐of‐mouth between the influence of trust on consumer...

...Long‐Yi Lin; Yeun‐Wen Chen Purpose The purpose of this paper is to focus on the influence of purchase intentions on repurchase decisions, and also to examine the moderating effects of reference groups and perceived risks. Design/methodology/approach The travelers on Taiwan tourist trains were...