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Keywords: Quality plan
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Journal Articles
Journal:
Tourism Review
The Tourist Review (1997) 52 (3): 32–37.
Published: 01 March 1997
... of particularities of this sector. This article proposes a possible approach at the level of a tourist municipality or region. Based on an extensive quality audit among tourists it must be possible to draw up a quality plan which should result into a considerable quality improvement of the tourism product. © MCB...
