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Keywords: Relationship marketing
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Journal Articles
Journal:
Tourism Review
Tourism Review (2017) 72 (2): 209–220.
Published: 19 June 2017
... 27 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Tourism Hospitality Customer relationship management Relationship marketing Customer relationship management (CRM) is one of the successful marketing strategies that helps...
Journal Articles
Journal:
Tourism Review
Tourism Review (2010) 65 (3): 16–34.
Published: 21 September 2010
...Long‐Yi Lin; Ching‐Yuh Lu Purpose The main purpose of this study is to investigate the influence of corporate image and relationship marketing on trust, the impact of trust on consumer purchase intention, and the moderating effects of word‐of‐mouth between the influence of trust on consumer...
