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Keywords: Rentabilidad
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Journal Articles
The indirect distribution dilemma: assessing the financial impact of participation in Booking.com for hotels
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1024–1042.
Published: 14 June 2021
... de la participación en agencias de viajes online (OTAs) como Booking.com. Conclusiones Los resultados indican que la participación en Booking.com está asociada a una mayor rentabilidad, siendo este efecto más importante y pronunciado desde el punto de vista económico para las propiedades...
