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Keywords: Revenue manager
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Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (3): 666–678.
Published: 21 May 2019
...Pilar Abad; Concepción De la Fuente-Cabrero; Lydia González-Serrano; Pilar Talón-Ballestero Purpose The aim of this paper is to define which characteristics of a hotel and staff organization determine successful revenue management (RM) implementation in urban hotels. Design/methodology/approach...
