...Eva Martin-Fuentes; Juan Pedro Mellinas; Eduardo Parra-Lopez Purpose The purpose of this paper is to determine whether different scales and ways to collect reviews and ratings found on online travel agencies (OTAs) can affect hotels, and whether hotels obtain the same or different evaluations...

... this information, so the authors use the number of reviews as an indicator of estimated sales. Design/methodology/approach Data from 33,996 hotels worldwide are downloaded from Booking.com using a Web browser automatically controlled, developed in Python, that simulated a user navigation (clicks and selections...