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Keywords: Risk‐adjusted model
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Journal Articles
Tourism Review (2006) 61 (1): 6–12.
Published: 01 January 2006
... the proposed model of customer value will have to be validated, propositions for future research are discussed. © Emerald Group Publishing Limited 2006 Perceived risk Customer value Riskadjusted model Tourism services Refereed Section Customer Value amongst lourists: A conceptual Framework...

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