...Asif Khan; Sughra Bibi; Saddam Hussain; Jiaying Lyu Purpose This study aims to investigate the impact of rural tourism in mitigating rural depopulation in China, focusing on the roles of gender and age dynamics. Rural depopulation is a global issue, causing economic decline and structural...

... Emerald Publishing Limited Licensed re-use rights only Sustainability Tourism entrepreneurship Rural tourism Inclusive business Social branding Stakeholders partnerships 包容性商业 乡村旅游 利益相关者合作 旅游创业 社会品牌化 可持续性 Negocios inclusivos Turismo rural Alianzas entre actores...

... on participants’ photos and focus group discussion was used to identify major themes. Findings The findings of this study demonstrated the presence of two elements of community capital: the social and economic components that can be harnessed for impactful regenerative rural tourism. This study also...

... approach to understanding service SQ in rural tourism settings. Research limitations/implications Given the qualitative research approach used in this study, the findings may have limited generalizability to broader contexts. Therefore, further exploration and validation of the identified service...

...Varinder Kumar; Tanuja Agarwala; Suneel Kumar Purpose This study investigates the intersection of rural tourism and sustainable development through a comprehensive literature review. Using keywords co-occurrence and thematic co-citations analysis, this study aims to identify prevailing research...

... Impact Rural tourism SDGs Triple bottom line 效益 農場旅遊 指標 清單 影響 鄉村旅遊 三重底線 Beneficios Turismo agropecuario Indicadores Inventario Impacto Turismo rural Triple Cuenta de Resultados Framed within the Brundtland Commission report on sustainable development (World Commission...

...Subhajit Pahari Purpose This paper aims to understand tourist behavior in Indian rural tourism by integrating the stimuli-organism-response (SOR) framework, service quality model (SERVQUAL) model and theory of planned behavior. It investigates the role of positive tourist-host interactions...

...Yongrui Guo; Lin Zhu; Yuzong Zhao Purpose The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the capital framework. Design/methodology/approach The data for this research were collected...

...Tim Fichter; Concepción Román Purpose This paper aims to examine rural tourism preferences as an alternative niche market to mass tourism destinations. The analysis discusses the differences in perceptions and willingness to pay (WTP) for various packages of rural tourism activities in Gran Canaria...

...Zhiyong Li; Xiaoxuan Zhang; Kailu Yang; Russ Singer; Rui Cui Purpose COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban and rural tourism at each critical juncture...

...Chee Hua Chin; Susan Su-Zhuang Thian; May Chiun Lo Purpose Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should...

...Juho Pesonen; Raija Komppula; Christopher Kronenberg; Mike Peters Purpose The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach Data were collected from tourists...