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Keywords: S-D logic
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Journal Articles
Tourism Review (2021) 76 (2): 305–343.
Published: 03 August 2020
... analytical and systematic classification of the related literature (Saarijärvi et al., 2013); hence, some literature reviews of co-creation have been published in recent years. According to Vargo and Lusch (2004) , co-creation based on S-D logic concentrates on the economic transactions on service...

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