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Keywords: SERVQUAL
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Journal Articles
Journal:
Tourism Review
Tourism Review 1–38.
Published: 20 March 2026
..., and distinguishes optimisable drives from non-negotiable threshold conditions. Design/methodology/approach The authors analyse 47,186 online reviews and a SERVQUAL-based guest survey. The structural equation modelling ( SEM ) estimates the path from SERVQUAL to satisfaction to positive eWOM, testing...
