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Keywords: Scale
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Journal Articles
Tourism Review (2021) 76 (3): 654–668.
Published: 31 March 2020
...Eva Martin-Fuentes; Juan Pedro Mellinas; Eduardo Parra-Lopez Purpose The purpose of this paper is to determine whether different scales and ways to collect reviews and ratings found on online travel agencies (OTAs) can affect hotels, and whether hotels obtain the same or different evaluations...
Journal Articles
Tourism Review (2011) 66 (1-2): 45–56.
Published: 10 May 2011
...C. Michael Hall; David S. Martin; Zo Ramamonjiarivelo; Warren S. Martin Purpose The purpose of this paper is to use a theoretical model to create a scale to predict medical tourism (MT) intentions. Design/methodology/approach The theory of planned behavior (TPB) model was applied to MT...

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