... with off-peak targeted VAT relief, modelling incomplete pass-through, seasonal demand elasticity and discounted welfare. Design/methodology/approach A regionally calibrated behavioural cost-benefit simulation is applied to Dorset ( UK ). Scenarios reduce VAT to 12.5% or 5%, either year-round...

...Sang Senyao; He Wei; Ni Ma Purpose Taking Tibet as a case study, this paper aims to develop an in-depth understanding of the influence that off-season tourism promotion (OTP) has on seasonal destinations from a multi-stakeholder perspective. Design/methodology/approach A qualitative research method...

...Daniela Soldić Frleta; Dora Smolčić Jurdana Purpose The purpose of this study is to detect the differences in satisfaction levels with regard to different elements of the city tourism offering during the season and off-season. Furthermore, the aim is to find out what factors determine...

...Metin Kozak; Juergen Gnoth; Luisa Andreu; Joan B. Garau‐Vadell; Lluis de Borja‐Solé Purpose Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study...

...Metin Kozak; Juergen Gnoth; Luisa Andreu; Elisabeth Kastenholz; António Lopes de Almeida Purpose In this paper, the aim is to discuss and analyze seasonality of demand within the rural tourist market of North Portugal and corresponding destination marketing implications. Design/methodology...