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Keywords: Self-construal
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (5): 1147–1165.
Published: 24 October 2023
... an indirect influence on purchase intention through flow experience, while sincerity, truthfulness endorsement, expertise and uniqueness had an indirect effect through perceived trust. Furthermore, self-construal moderated the effect of sincerity and truthfulness endorsement on purchase intention...
