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Keywords: Sensory marketing
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (8): 1558–1577.
Published: 24 February 2025
...., 2014 ; Kastenholz et al., 2020). Therefore, sensory marketing has been a widely researched topic (Wörfel et al., 2022), including its integration in new technologies to provide multisensorial online experiences (Alyahya and McLean, 2022 ; Petit et al., 2019). However...
