...–November 2022 from 567 domestic guests who had stayed in a wellness spa hotel in Serbia. Findings Besides the social experience scape dimension, all other dimensions of experiencescape (sensory, functional, natural and hospitality culture) were found to be positive drivers of guest satisfaction...

... of destination marketing and management strategies. Design/methodology/approach The analysis focuses on Serbia, an emerging destination, that attracts an increasing number of first-time, repeat and prospective visitors. Exploratory factor analysis and confirmatory factor analysis were used to test...