...Martina G. Gallarza; Irene Gil Saura; Francisco Arteaga Moreno Purpose The purpose of this paper is to explore the classical topics of services literature in a tourism experience with a means‐end‐model on the quality‐value‐satisfaction‐loyalty chain. Within this wide stream of research, this work...

.... The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism. © MCB UP Limited 2000 Services Service marketing 54 Revue de Tourisme - The Tourist Review - Zeitschrift für...