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Keywords: Snow tourism
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Journal Articles
“Scandinavian Winter”; Antecedents, concepts and empirical observations underlying a destination umbrella branding model
Available to Purchase
Journal:
Tourism Review
Tourism Review (2001) 56 (1-2): 5–12.
Published: 01 January 2001
...Arvid Flagestad; Christine A. Hope This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might...
