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Keywords: Social media sharing
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Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (3): 614–638.
Published: 22 February 2020
...Bekir Bora Dedeoğlu; Anil Bilgihan; Ben Haobin Ye; Yajun Wang; Fevzi Okumus Purpose The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making...
