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Keywords: Social servicescape framework
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Journal Articles
How B&B experience affects customer value cocreation under the social servicescape: an emotional psychological perspective
Available to Purchase
Journal:
Tourism Review
Tourism Review (2023) 78 (1): 72–88.
Published: 02 November 2022
...) and PAT. It is not hard to find that PAL and PAT may be instrumental in the relationship between B&B experience and CVCC. Overall, we construct a new theoretical model based on the social servicescape framework (SSF). The model is tested by structural equation model (SEM) using the valid...
