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Keywords: Source attractiveness
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 256–276.
Published: 31 July 2024
...Chun Liu; Qi Zhao; Dogan Gursoy; Hong Zheng Purpose This study aims to investigate how source attractiveness (including platform credibility, product appeal and streamer attractiveness) and information quality impact viewers’ cognition and flow state. Additionally, it examines how these factors...
