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Keywords: Spillover effects
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (6): 1387–1413.
Published: 17 March 2023
... in reducing negative impacts. Moreover, this study reveals the dynamic spillover effects of online exposure on different hotel market segments. These effects change from a competitive to a contagious effect with a decrease in class ratings. Practical implications Low-class hotel managers should take effective...
