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Keywords: Stakeholder involvement
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Journal Articles
Journal Articles
Tourism Review (2015) 70 (4): 298–312.
Published: 16 November 2015
...) , Bornhorst et al. (2010) and Volgger and Pechlaner (2014) scrutinized factors for DMO success. They argued that DMOs need to account for stakeholder involvement, efficiency and professionalism and provide transparent evidence for success (effectiveness). Thus, it became increasingly clear...

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