... and the cruise product itself. Cruise Live streaming interaction Purchase intention Perceived trust Perceived value Stimulus–Organism–Response model ：邮轮 直播互动 购买意愿 感知信任 感知价值 刺激-机体-反应模型 Crucero Interacción en transmisión en vivo Intención de compra Confianza percibida Valor...

... destination social responsibility and environmentally responsible behavior (ERB) using the stimulus–organism–response model as a theoretical framework. Design/methodology/approach The research sample is composed of Spanish tourists over 18 years of age who have visited one of the selected urban tourist...