... that storytelling in FTVs influences audiences’ perceived authenticity, perceived intimacy and sense of presence (“3Ps”), which, in turn, evoke happiness and ultimately shape their perceived food destination image and visit intention. Furthermore, this research identifies the chain mediating roles of the “3Ps...

...Jianyu Ma; Noel Scott; Yu Wu Purpose Tourism destination marketers use videos that incorporate storytelling and visual and audio components to evoke emotional arousal and memorability. This study aims to examine the increase in participants’ level of arousal and the degree of memorability after...

...Ilja Simons; Ellen de Groot Purpose – The purpose of this paper is to highlight the different realities blended together in community-based tourism, and how storytelling can help us understand the resulting entanglement of actors and power. This paper combines a discussion of power...