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Keywords: Strategic experiential module
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Journal Articles
Journal:
Tourism Review
Tourism Review (2018) 73 (3): 331–343.
Published: 08 June 2018
... case study analysis of six national tourism marketing campaigns, i.e. it examines the use of experience marketing in tourism campaigns and the use of the strategic experiential module as an analysis framework for destination marketing campaigns. Findings The findings reveal an influence...
