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Keywords: Strategic tourism marketing plan
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Journal Articles
Journal:
Tourism Review
The Tourist Review (1999) 54 (2): 78–84.
Published: 01 February 1999
...Sanda Weber County strategic tourism marketing plans have appeared as a relatively new instrument in the conceptualisation of the development of tourism destinations in Croatia. This paper illustrate methodology issues and problems that emerged from drawing up the plans (internal and external...
