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Keywords: Sustained use
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 718–754.
Published: 04 November 2025
...- and technology-related factors influence cognitive and affective trust, which affects the sustained use of GenAI in travel decision-making. Design/methodology/approach Data from 408 users were analyzed using a hybrid “Partial Least Squares Structural Equation Modeling” (PLS-SEM) and “Artificial Neural...
