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Keywords: Swiss travel market
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Journal Articles
Is VFR an independent target group? The case of Switzerland
Available to Purchase
Journal:
Tourism Review
Tourism Review (2003) 58 (4): 28–34.
Published: 01 April 2003
... independent travel type. Therefore it has to be looked at separately and not in connection with other travel types. © MCB UP Limited 2003 VFR Tourism marketing Swiss travel market Discussion Forum Is VFR an independent Target Group? The Case o f Switzerland FABIAN MÜRI, ANAÏS SÄGESSER Abstract...
Journal Articles
Effective destination marketing through market segmentation by travel and leisure activities
Available to Purchase
Journal:
Tourism Review
Tourism Review (2003) 58 (4): 12–20.
Published: 01 April 2003
.... The idea is to find out which motivations to target marketingwise that attract tourists who in turn fit the destination's attraction potential, and activity‐offering competencies. In order to test the hypothesis, a contingency analysis was employed using data from the Swiss travel market. By exploiting...
