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Keywords: TPB model
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Journal Articles
Tourists’ travel intention: revisiting the TPB model with age and perceived risk as moderator and attitude as mediator
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (3): 877–896.
Published: 18 March 2022
... are to explore basic causality, mediating effects of attitude and moderating effects of age and perceived risk, of the extended TPB model, respectively. Design/methodology/approach An online survey was conducted in Taiwan during the COVID-19 pandemic. In total, the survey generated 351 responses. The structural...
