Keywords: TQM
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Journal Articles
The Tourist Review (1998) 53 (3): 35–41.
Published: 01 March 1998
... and securing on‐going quality development. The programme consists of three levels: in level 1, the focus is on quality of service and in level 2 on management quality. It is not until level 3 that familiar TQM systems are adopted. This article provides a brief overview of the entire programme which covers all...

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