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Keywords: Technology Acceptance Model (TAM)
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Journal Articles
Technology acceptance before and after COVID-19: no-touch service from hotel robots
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (4): 1062–1080.
Published: 01 April 2022
... behavior (Karnowski et al., 2018). The technology acceptance model (TAM), as proposed by Davis, explains and predicts the usage of information technologies based on the TRA of Fishbein and Ajzen (1977) . TAM was first proposed by Davis (1985) based on the assumption that people’s acceptance...
