...Fei Hao; Wailing Ng; Jingxian Liu; Ki-Joon Back; Kaye Kye Sung Chon Purpose This study aims to investigate older adults’ adoption of avatar-guided virtual tourism by extending the senior technology acceptance model ( STAM ) with emotional and social constructs. While traditional models emphasize...

... among others. Some of the major research themes at the intersection of technologies and tourism, as demonstrated by Molina-Collado et al. (2022) , include technology acceptance models, electronic word-of-mouth, smart tourism and virtual and augmented reality. Despite the wide range...

.... Design/methodology/approach This research reviews current cases of AI use and technology acceptance model (TAM) studies and proposes a framework, interactive technology acceptance model (iTAM), to identify key determinants that stimulate consumer perceptions of advanced robot technology acceptance...